How White Label Casinos Work

Even if your business knowledge is modest, you’ve probably heard of white labeling. For those unfamiliar with this term, we would say that this is one of the most common types of business, regardless of the industry we are talking about. Put simply, white marking means when you sell products or services under your brand, but they are made by third parties. For example, a product is made by one company while the other company renames and sells it as if it had made it.

What is White Label? Products, Software, and More

Online casinos like gclub are no exception. It leaves enough space for everyone to start the business. This industry is no longer restricted to large companies. Anyone can start the business these days.

How do white label casinos work?

The basic concept is quite simple and does not differ from the white marking in other industries. So you are actually renting an online casino where the third party provides a full infrastructure of the online casino website. This includes both technological and operational aspects. So all you have to do is advertise. Of course, the total sales are divided into the agreed percentage and you have to pay a so-called setup fee at the start of your business.

What are the advantages?

If you have no experience operating an online casino, the benefits of white labeling are huge. First of all, the entire setup process will take much less time. For example, you don’t have to deal with all of these legal issues to get a license. Professionals do the whole job and your only concern is advertising.

Another big advantage is that a white label provider takes over the entire process. Online casino websites are actually a fairly complex thing, so doing it with an inexperienced team can be quite devastating. Of course, this also includes payment processing. The provider takes care of all transactions and monetary transactions, which is important not only from an operational perspective but also with regard to the detection of fraud.

A good white label provider also offers excellent customer support, and we all know how important this is for players.

How about the disadvantages?

All of these services look good, but as you might expect, they cost a lot. First of all, you have to pay a fixed set-up fee to start the business. Then the provider takes a large percentage of each income, so you only get a part of the total turnover. All of these fees can vary from provider to provider, while your negotiating skills also play an important role in the final agreement.

Also, note the legal questions. The fact that the provider takes care of all the licenses is actually a double-edged sword. On the one hand, you’ll set up your website quickly, but keep in mind that the provider must be 100% legal. Otherwise, you will get into big trouble. Therefore, make sure that you research your potential partners thoroughly.

Your responsibilities

Since a provider takes care of the entire operational aspect of the business, your main concern would be marketing. This includes all types of more or less common methods. Still, everything ends with some proven methods like SEO and content marketing, affiliate marketing, and promotions. If you don’t have a tight budget, paid marketing is an obvious choice.